Rajinikanth's new film, Jailer, is set to release on 10 August and offices in Chennai and Bengaluru have declared a day off for their employees to watch the film. This is Rajinikanth's first film in two years and is expected to be a major event in India. The decision to give employees a day off to watch the film shows the impact that Rajinikanth has on his fans. A company's holiday announcement due to the release of Rajnikanth's movie Jailer is gaining popularity ahead of the film's expected box office success. The superstar's films often lead to holiday declarations in his home state of Tamil Nadu, India.